Extension in urban areas can suffer from a lack of exposure in addition to a lack of funding for programs. Baby Animal Days is a 2-day event created to educate the public about agriculture while generating much-needed revenue and providing powerful marketing for Extension. Attendance at the event continues to grow, with more than 8,000 people attending annually in recent years. Results from a formal survey completed in 2015 show a high positive response to all aspects of the event.
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Smith, J., Goodspeed, J., Gunnell, J., & Olsen, S. (2017). Baby Animal Days: An Innovative Approach to Funding and Marketing Urban Extension Programs. The Journal of Extension, 55(1), Article 18. https://doi.org/10.34068/joe.55.01.18