"Baby Animal Days: An Innovative Approach to Funding and Marketing Urba" by Justen Smith, Jerry Goodspeed et al.

Article Title

Baby Animal Days: An Innovative Approach to Funding and Marketing Urban Extension Programs

Authors

Justen Smith, Utah State University
Jerry Goodspeed, Utah State University
JayDee Gunnell, Utah State University
Shawn Olsen, Utah State University

Volume

Issue

Abstract

Extension in urban areas can suffer from a lack of exposure in addition to a lack of funding for programs. Baby Animal Days is a 2-day event created to educate the public about agriculture while generating much-needed revenue and providing powerful marketing for Extension. Attendance at the event continues to grow, with more than 8,000 people attending annually in recent years. Results from a formal survey completed in 2015 show a high positive response to all aspects of the event.

Recommended Citation

Smith, J., Goodspeed, J., Gunnell, J., & Olsen, S. (2017). Baby Animal Days: An Innovative Approach to Funding and Marketing Urban Extension Programs. The Journal of Extension, 55(1), Article 18. https://tigerprints.clemson.edu/joe/vol55/iss1/18

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