Farm safety and health outreach professionals can more effectively develop, design, package, and deliver pertinent educational messages if they understand farmers' preferences regarding how such messages are presented. Farmers were surveyed about what influences their use of safety and health educational resources. Responses indicated farmers' preferences and perceptions related to wording, images, elements that encourage or discourage use of materials, and lengths of resources. Among the significant results were findings that images reflective of farm operations similar to their own and nontechnical terminology would increase farmers' use of resources. Results provide Extension educators with research-based data that can guide their preparation of impactful farm safety and health materials.

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Creative Commons Attribution-Noncommercial 4.0 License
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