Willingness to Pay for One-on-One Farm Business Programs

Authors

Mark Cannella, University of Vermont
Michael Dolce, University of Vermont
Tony Kitsos, University of Vermont

Volume

55

Issue

1

DOI

10.34068/joe.55.01.15

Abstract

Extension farm business programs have maintained enhanced individualized services by using a variety of external funding strategies. These farm business programs are uniquely positioned at the intersection of public good and private benefit to the farms served. Meanwhile, there is an ongoing cultural shift among Extension professionals and farm owners who acknowledge that Extension programs cannot be sustained at low or no cost to participants. In this article, we draw on research involving a statewide survey and focus group interviews to address farm owner willingness to pay for business programs. Findings indicate an opportunity for new programs that match participant registration fees with external grant funds.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Cannella, M., Dolce, M., & Kitsos, T. (2017). Willingness to Pay for One-on-One Farm Business Programs. The Journal of Extension, 55(1), Article 15. https://doi.org/10.34068/joe.55.01.15