With concern over the future of water availability in Florida increasing, Extension professionals targeting water conservation behaviors must use the most effective approaches possible. Florida population survey data obtained by the Center for Public Issues Education at the University of Florida's Institute of Food and Agricultural Sciences demonstrated that both willingness to engage in water conservation behaviors and voting behavior serve as predictors of opinion leadership. Extension professionals may be able to maximize the impact of water conservation initiatives by focusing on these indirect variables in developing relevant opinion leaders.

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