"MTurk 101: An Introduction to Amazon Mechanical Turk for Extension Pro" by Jodi Dworkin, Pooja Brar et al.

Article Title

MTurk 101: An Introduction to Amazon Mechanical Turk for Extension Professionals

Authors

Jodi Dworkin, University of MinnesotaFollow
Pooja Brar, University of MinnesotaFollow
Heather Hessel, University of MinnesotaFollow
Jessie Rudi, University of MinnesotaFollow

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Abstract

Amazon Mechanical Turk (MTurk) is an online marketplace for labor recruitment that has become a popular platform for data collection. In particular, MTurk can be a valuable tool for Extension professionals. As an example, MTurk workers can provide feedback, write reviews, or give input on a website design. In this article we discuss the many uses of MTurk for Extension professionals and provide best practices for its use.

Recommended Citation

Dworkin, J., Brar, P., Hessel, H., & Rudi, J. (2016). MTurk 101: An Introduction to Amazon Mechanical Turk for Extension Professionals. The Journal of Extension, 54(6), Article 5. https://tigerprints.clemson.edu/joe/vol54/iss6/5

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