MTurk 101: An Introduction to Amazon Mechanical Turk for Extension Professionals

Authors

Jodi Dworkin, University of MinnesotaFollow
Pooja Brar, University of MinnesotaFollow
Heather Hessel, University of MinnesotaFollow
Jessie Rudi, University of MinnesotaFollow

Volume

54

Issue

6

DOI

10.34068/joe.54.06.05

Abstract

Amazon Mechanical Turk (MTurk) is an online marketplace for labor recruitment that has become a popular platform for data collection. In particular, MTurk can be a valuable tool for Extension professionals. As an example, MTurk workers can provide feedback, write reviews, or give input on a website design. In this article we discuss the many uses of MTurk for Extension professionals and provide best practices for its use.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Dworkin, J., Brar, P., Hessel, H., & Rudi, J. (2016). MTurk 101: An Introduction to Amazon Mechanical Turk for Extension Professionals. The Journal of Extension, 54(6), Article 5. https://doi.org/10.34068/joe.54.06.05