Forest-based production on U.S. farms totaled $653.2 million in 2012, admittedly a small portion of total farm wealth. However, despite the effects of the recent economic downturn, on-farm forest product revenues still approached the gate value of North Carolina timber in 2012, which was $730.6 million. Providing the research-based information, technology transfer, and educational programs farmers need to manage trees to generate income while preserving the ecosystem in a manner that is socially acceptable requires a multidimensional approach by Extension specialists working across disciplines. Two examples of multidimensional approaches, one centered on audience segmentation for targeted outreach and the other on forest economic development, are proposed and discussed.

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