Many cultures share and pass on norms through storytelling. Extension as a culture also creates and shares stories to pass on history, provide information about Extension work and experiences, and develop the organization. However, Extension as a culture less frequently uses storytelling to enhance meaning and catalyze related change. This article provides a brief review of relevant literature on types of stories, purposes of storytelling, and effective storytelling techniques and describes qualities of successful stories. This information provides a basis for best practices that Extension professionals can apply when using storytelling to enhance meaning and catalyze change.
Franz, N. (2016). The Extension Storyteller: Using Stories to Enhance Meaning and Catalyze Change. The Journal of Extension, 54(3), Article 13. https://tigerprints.clemson.edu/joe/vol54/iss3/13