Oregon's wine grape industry uses yield targets to achieve quality in Pinot Noir vineyards, and this practice has led to increases in cost of production. A multiapproach study was conducted to investigate how vineyard target yields are set, why yield thresholds exist, and who influences decisions related to vineyard target yields. Growers suspect that higher yields are possible without compromising quality, but they are unable to change yield targets due to winery and buyer decision making. To be effective in eliciting change and realizing impact, Extension educators need to do targeted outreach to buyers and wine makers in addition to growers and consider participatory research.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.