Maximizing the Economic Value from Facebook Marketing in the Agrifood System: Boosting Consumer Engagement Through Contests
The Mississippi Bricks to Clicks Extension Program teaches the economics and management of social media to agrifood businesses. The purpose of this article is to explain how agrifood businesses can use Facebook contests to boost consumer engagement by correctly following Facebook's contest rules. Extension professionals can use this tool to improve their own Facebook contests when engaging with clientele or to advise agrifood or other types of businesses.
Barnes, J., & Coatney, K. (2016). Maximizing the Economic Value from Facebook Marketing in the Agrifood System: Boosting Consumer Engagement Through Contests. The Journal of Extension, 54(1), Article 8. https://tigerprints.clemson.edu/joe/vol54/iss1/8