"Maximizing the Economic Value from Facebook Marketing in the Agrifood " by James Barnes and Kalyn Coatney

Article Title

Maximizing the Economic Value from Facebook Marketing in the Agrifood System: Boosting Consumer Engagement Through Contests

Authors

James Barnes, Mississippi State UniversityFollow
Kalyn Coatney, Mississippi State UniversityFollow

Volume

Issue

DOI

10.34068/joe.54.01.08

Abstract

The Mississippi Bricks to Clicks Extension Program teaches the economics and management of social media to agrifood businesses. The purpose of this article is to explain how agrifood businesses can use Facebook contests to boost consumer engagement by correctly following Facebook's contest rules. Extension professionals can use this tool to improve their own Facebook contests when engaging with clientele or to advise agrifood or other types of businesses.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Barnes, J., & Coatney, K. (2016). Maximizing the Economic Value from Facebook Marketing in the Agrifood System: Boosting Consumer Engagement Through Contests. The Journal of Extension, 54(1), Article 8. https://doi.org/10.34068/joe.54.01.08

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