Viewing of online videos and television segments has become a popular and efficient way for Extension audiences to acquire information. This article describes a unique approach to teaching on camera that may help Extension educators communicate their messages with comfort and personality. The S.A.L.A.D. approach emphasizes using relevant teaching tools to decrease anxiety, implementing effective questioning as a natural segue to a deeper discussion in a follow-up segment, and sharing examples or case studies in the form of stories with characters. Extension educators should engage with local television outlets and their own web cameras to reach broader and more diverse audiences.
Fuhrman, N. E. (2016). Lights, Camera, AG-tion: Promoting Agricultural and Environmental Education on Camera. Journal of Extension, 54(1), Article 6. https://tigerprints.clemson.edu/joe/vol54/iss1/6