Interview and surveys were used to understand Extension relevance in the context of overall information resource use among Washington State wine makers and wine grape growers. Relevance, rather than adoption, is suggested as a frame for assessing Extension communication with these practitioners. Results suggest that Extension resources are used and valued, but not always perceived as relevant. Moreover, practitioners' resource use preferences were diverse but tended to fall into three categories: science driven, value driven, and utility driven. Appreciating differences in how these groups perceive Extension resources as relevant may be useful in framing more efficient and effective communication with them.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.