"Facebook Closed Group Surveys Can Provide Representative Data in Certa" by Shang-Ho Yang and Kenneth H. Burdine

Article Title

Facebook Closed Group Surveys Can Provide Representative Data in Certain Situations

Authors

Shang-Ho Yang, National Chung-Hsing UniversityFollow
Kenneth H. Burdine, University of KentuckyFollow

Volume

Issue

DOI

10.34068/joe.54.01.22

Abstract

As hog producers worldwide faced challenges related to porcine epidemic diarrhea (PED), a web-based survey was used to better understand Taiwanese hog farmers' use of a Facebook closed group (FCG) for communication and to determine whether Extension professionals could use an FCG as an effective survey tool. The study found that the FCG sample appeared to be largely representative of Taiwanese hog producers overall. This finding may have been partly due to the impact of PED, which led many producers to be highly engaged at the time. This endeavor offers a good example of how Extension can collect and disseminate information through an FCG.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Yang, S., & Burdine, K. H. (2016). Facebook Closed Group Surveys Can Provide Representative Data in Certain Situations. The Journal of Extension, 54(1), Article 22. https://doi.org/10.34068/joe.54.01.22

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