Using Maps in Web Analytics to Evaluate the Impact of Web-Based Extension Programs

Authors

Howard Veregin, University of Wisconsin- Madison

Volume

53

Issue

3

DOI

10.34068/joe.53.03.18

Abstract

Maps can be a valuable addition to the Web analytics toolbox for Extension programs that use the Web to disseminate information. Extension professionals use Web analytics tools to evaluate program impacts. Maps add a unique perspective through visualization and analysis of geographic patterns and their relationships to other variables. Maps can help assess whether program goals are being met and lead to better understanding of the roadblocks to effective online information delivery. This article shows how maps can be generated using free Geographic Information System software, using the website of the Wisconsin State Cartographer's Office as a case study.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Veregin, H. (2015). Using Maps in Web Analytics to Evaluate the Impact of Web-Based Extension Programs. The Journal of Extension, 53(3), Article 18. https://doi.org/10.34068/joe.53.03.18