Rain Barrel Owners as a Piece of the Water Conservation Puzzle: Segmenting Extension Audiences Using Their Landscape Water Conservation Practices

Authors

Emily S. Ott, University of FloridaFollow
Paul F. Monaghan, University of FloridaFollow
Glenn D. Israel, University of FloridaFollow
Jessica L. Gouldthrope, University of FloridaFollow

Volume

53

Issue

2

DOI

10.34068/joe.53.02.14

Abstract

Rain barrel owners may represent a target audience with whom Extension agents could engage in specific ways. The study reported here identifies unique attributes of rain barrel owners and may help develop programming to decrease residential water use. Clientele of a county Extension agent were surveyed about landscaping and water conservation efforts. Rain barrel owners reported performing significantly more water conservation behaviors, both outdoors and indoors, than those without a rain barrel. We conclude rain barrel ownership is related to additional water conservation behaviors in this audience. Implications for Extension programming, delivery strategy, and future research are discussed.

Creative Commons License

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Recommended Citation

Ott, E. S., Monaghan, P. F., Israel, G. D., & Gouldthrope, J. L. (2015). Rain Barrel Owners as a Piece of the Water Conservation Puzzle: Segmenting Extension Audiences Using Their Landscape Water Conservation Practices. The Journal of Extension, 53(2), Article 14. https://doi.org/10.34068/joe.53.02.14