Agriculture continues to be the primary focus of most Extension organizations, although farming operations decreased significantly between 1950 and 1997. Extension organizations have been encouraged to redirect program focuses to be inclusive of nontraditional audiences and to remain vital. These organizations should identify and adopt new roles to avoid an impending demise. This article summarizes research conducted to identify relevant organizational roles as perceived by county-level Extension employees working for an Extension service in the Southeastern United States. These roles can be used as a foundation for planning and implementing programs that are conducive to the needs of today's clientele.

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