Even in the digital era, face-to-face meetings still have impact. Employees and managers must have a similar understanding of the challenges facing their industry. The meeting series described here was designed to allow workers and managers to learn side-by-side. A total of 622 workers and managers representing 75 companies (which have the combined annual capacity to feed approximately 1.8 million cattle, or 9% of the entire U.S. cattle feeding industry) attended seven meetings across western Kansas in which both overarching industry challenges and specific best management practices were communicated. Meeting face-to-face remains an effective way to communicate with commercial agricultural workers.

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