The research reported here explored the perceived barriers to social media use by Extension educators. Using a sequential mixed method approach, the research was composed of two parts. The qualitative study used interview data (n=27) from Wisconsin and New York Extension educators. The quantitative study gathered data from surveying Extension offices in New York State (n=42). We argue that key barriers to adoption of social media as an outreach platform include perceptions around time and control. Ultimately, we recommend that Extension educators receive focused, hands-on training to more efficiently and effectively use social media for education and outreach efforts.
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Newbury, E., Humphreys, L., & Guess, L. (2014). Over the Hurdles: Barriers to Social Media Use in Extension Offices. The Journal of Extension, 52(5), Article 14. https://doi.org/10.34068/joe.52.05.14