With an increasing number of consumers using smartphones, tablets, and other mobile devices to find and interact with local businesses, Ohio State University Extension developed a new curriculum aimed at improving market access for food and farm entrepreneurs. The literature review, curriculum framework, and lessons learned shared in this article can be used by Extension professionals to improve their own online presence, as well as by educators working with entrepreneurs and community leaders.
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Fox, J., Leeds, R., & Barrett, E. (2014). Maps & Apps: Mobile Media Marketing Education for Food and Farm Entrepreneurs. The Journal of Extension, 52(3), Article 8. https://doi.org/10.34068/joe.52.03.08