Using Focus Groups to Assess Educational Programming Needs in Forestry

Authors

Emily F. Vanderford, Mississippi State UniversityFollow
Jason S. Gordon, Mississippi State UniversityFollow
Andrew J. Londo, Mississippi State UniversityFollow
Ian A. Munn, Mississippi State UniversityFollow

Volume

52

Issue

3

DOI

10.34068/joe.52.03.32

Abstract

Extension professionals are continually faced with the challenge of effectively communicating relevant information to an ever-evolving audience with diverse interests. Using focus group data, this article highlights specific educational programming needs of nonindustrial private forest landowners (NIPFs) in Mississippi. Findings indicate NIPFs are more likely to adopt new ideas if educational programming is tailored to their specific needs, consequently indicating the need to group the audience by their interests. Data also emphasize the importance of employing new technology as means for communicating more efficiently.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Vanderford, E. F., Gordon, J. S., Londo, A. J., & Munn, I. A. (2014). Using Focus Groups to Assess Educational Programming Needs in Forestry. The Journal of Extension, 52(3), Article 32. https://doi.org/10.34068/joe.52.03.32