Extension professionals have shown eagerness and creativity when it comes to providing programming justification. However, the potential for misapplication of two common economic activity analyses requires Extension to standardized economic impact and economic contribution techniques. Readers are introduced to the cornerstones of economic activity analyses and are offered interpretations on the methodology needed to conduct an accurate impact or contribution analysis. Additionally, the authors suggest several other essential considerations that need to be addressed when undertaking any economic activity analysis. Other Extension professionals should look to this article and either show support or critique the proposed interpretations.

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