Social media can be a solid marketing tool for Extension personnel and their stakeholders. It is inexpensive, has the potential to reach many individuals, and can be used to target certain groups. Yet the challenge with using social media is identifying those strategies that work best in the marketing of programs and/or products. To address this challenge for Extension audiences, this article focuses on insights from a rural business' approach to using social media as a marketing tool.
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Doyle, M., & Briggeman, B. C. (2014). To Like or Not to Like: Social Media as a Marketing Tool. The Journal of Extension, 52(3), Article 19. https://doi.org/10.34068/joe.52.03.19