Twitter, a free social media tool, can be used to help run a large Extension event. In Minnesota, beef and dairy show committees and 4-H participants are using real-time tweets delivered to participants' cell phones to keep state fair livestock shows running smoothly.
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Nordby, A. (2014). Using Twitter to Deliver 4-H Show Announcements. The Journal of Extension, 52(3), Article 10. https://tigerprints.clemson.edu/joe/vol52/iss3/10