The collaborative webinar project Emerald Ash Borer University (EAB-U) was established in 2009 to address pressing communications needs regarding the invasive emerald ash borer in the midst of national financial crisis. The 40 EAB-U webinars to date have been viewed over 10,000 times. Results of a post-webinar survey evaluating audience composition, impact, and participant satisfaction are presented, and suggest EAB-U webinars reach key audiences who share and apply learned information. Extension professionals faced with complex issues such as invasive species should consider a collaborative webinar approach to efficiently communicate harmonized messages in a cost effective manner.
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Nagle, A. M., Usborne, R., Stone, A., McCullogh, D., & Sadof, C. (2014). Power Hours-Invasive Species Communication Through Collaborative Webinars. The Journal of Extension, 52(2), Article 8. https://tigerprints.clemson.edu/joe/vol52/iss2/8