Growing Pains or Opportunities? A Customer Survey of Three Farmers' Markets in One Rural Community

Authors

Randall K. WilsonFollow
Paul A. Di Salvo, SUNY College of Environmental Science and ForestryFollow
Claire Quinn, Gettysburg CollegeFollow
Suzanne T. Englot, Pace University School of LawFollow
Julia P. Mitchell, University of Maryland - College ParkFollow

Volume

52

Issue

2

DOI

10.34068/joe.52.02.04

Abstract

The continued growth of farmers' markets is presenting new challenges to Extension. As the number of markets expands, how can Extension help those in the same community work together for mutual benefit? The study reported here examined similarities and differences among customers attending three different farmers' markets within a single locality in Gettysburg, Pennsylvania. Based on 370 customer surveys, study results underscore the diversity of markets operating within the same community and provide insights into ways Extension might assist markets to work together to expand their shared customer base, increase revenues, and better serve local residents.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Wilson, R. K., Di Salvo, P. A., Quinn, C., Englot, S. T., & Mitchell, J. P. (2014). Growing Pains or Opportunities? A Customer Survey of Three Farmers' Markets in One Rural Community. The Journal of Extension, 52(2), Article 4. https://doi.org/10.34068/joe.52.02.04