The continued growth of farmers' markets is presenting new challenges to Extension. As the number of markets expands, how can Extension help those in the same community work together for mutual benefit? The study reported here examined similarities and differences among customers attending three different farmers' markets within a single locality in Gettysburg, Pennsylvania. Based on 370 customer surveys, study results underscore the diversity of markets operating within the same community and provide insights into ways Extension might assist markets to work together to expand their shared customer base, increase revenues, and better serve local residents.
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Wilson, R. K., Di Salvo, P. A., Quinn, C., Englot, S. T., & Mitchell, J. P. (2014). Growing Pains or Opportunities? A Customer Survey of Three Farmers' Markets in One Rural Community. The Journal of Extension, 52(2), Article 4. https://doi.org/10.34068/joe.52.02.04