The politically charged debate surrounding climate change poses a challenge to outreach and education. A 2011 survey revealed that NC Extension professionals have approached climate change programming cautiously, citing lack of audience interest as the primary barrier—perhaps because the Southeast region has experienced relatively mild climate change impacts, to date. We propose a tiered approach to effectively communicate climate change adaptation strategies to agriculture and natural resource Extension clients: Extension should provide climate science information to early adopters and emphasize risk management of specific threats to clients not convinced about climate change, focusing on local solutions and familiar management tools.
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Morris, H. L., Megalos, M. A., Vuola, A. J., Adams, D. C., & Monroe, M. (2014). Cooperative Extension and Climate Change: Successful Program Delivery. The Journal of Extension, 52(2), Article 27. https://doi.org/10.34068/joe.52.02.27