The Great Tomato Tasting event was developed to expose residents to Rutgers New Jersey Agricultural Experiment Station research and Cooperative Extension and to educate them on gardening, local agriculture, and nutrition. More than 7,400 attendees have participated in this event from 2000 to 2011. A Web-based survey of attendees was created to evaluate the impact of this event, replacing previous on-site paper evaluations. The results of the survey implemented in 2010 and 2011 revealed attendees overwhelmingly agreed the event gave them a better understanding of Extension and that they were more likely to take advantage of programs being offered.

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