Demographic Factors Affecting the Adoption of Multiple Value-Added Practices by Oklahoma Cow-Calf Producers

Authors

Brian R. Williams, Mississippi State UniversityFollow
Kellie Curry Raper, Oklahoma State UniversityFollow
Eric A. DeVuyst, Oklahoma State UniversityFollow
Derrell Peel, Oklahoma State UniversityFollow
C. P. Murphy, Oklahoma State UniversityFollow
Chris Richards, University of Nebraska-LincolnFollow
Damona Doye, Oklahoma State University - Main CampusFollow

Volume

51

Issue

6

DOI

10.34068/joe.51.06.07

Abstract

Value-added programs are continually promoted by Extension personnel as avenues for improving cow-calf profitability, but producer adoption of value-added practices lags in spite of research that validates the value of these practices. Identifying producer characteristics that increase the likelihood of value-added practice adoption is critical to developing successful outreach efforts. Results from a survey of Oklahoma beef producers on value-added practice adoption indicate that multiple demographic variables influence a producer's likelihood of practice adoption. For Extension specialists, results can help in targeting likely adopters and developing methods to overcome barriers to adoption by producers less likely to adopt.

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Recommended Citation

Williams, B. R., Raper, K. C., DeVuyst, E. A., Peel, D., Murphy, C. P., Richards, C., & Doye, D. (2013). Demographic Factors Affecting the Adoption of Multiple Value-Added Practices by Oklahoma Cow-Calf Producers. The Journal of Extension, 51(6), Article 7. https://doi.org/10.34068/joe.51.06.07