Value-added programs are continually promoted by Extension personnel as avenues for improving cow-calf profitability, but producer adoption of value-added practices lags in spite of research that validates the value of these practices. Identifying producer characteristics that increase the likelihood of value-added practice adoption is critical to developing successful outreach efforts. Results from a survey of Oklahoma beef producers on value-added practice adoption indicate that multiple demographic variables influence a producer's likelihood of practice adoption. For Extension specialists, results can help in targeting likely adopters and developing methods to overcome barriers to adoption by producers less likely to adopt.
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Williams, B. R., Raper, K. C., DeVuyst, E. A., Peel, D., Murphy, C. P., Richards, C., & Doye, D. (2013). Demographic Factors Affecting the Adoption of Multiple Value-Added Practices by Oklahoma Cow-Calf Producers. The Journal of Extension, 51(6), Article 7. https://doi.org/10.34068/joe.51.06.07