With an audience of over 1 billion users per month, YouTube is an attractive medium for delivering Extension programming. Amidst growing competition for viewership, determining content that is in demand by Extension clientele on YouTube is a daunting challenge that Extension educators face. The YouTube Search function of Google Trends and monitoring of existing YouTube views for related content can help guide topic selection in developing Extension-authored video content. Example applications of these tools are detailed to show how to select relevant YouTube topics with viral appeal and extend the reach of Extension programming.
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Parish, J. A., & Karisch, B. B. (2013). Determining Interest in YouTube Topics for Extension-Authored Video Development. The Journal of Extension, 51(6), Article 31. https://doi.org/10.34068/joe.51.06.31