The popularity of agritourism is growing nationally. Central to the success of any agritourism operation is effective marketing. Visit NJ Farms is an interactive website designed as a centralized marketing platform for New Jersey agritourism operators. The website was developed to provide farmers with an easy-to-use tool to enter farm information, agritourism activities, and special events in a searchable database of statewide agritourism activities. Individuals interested in visiting a farm are able to search for specific agritourism activities or browse special on-farm events. Website visitors can select farms of interest to visit and develop customized travel itineraries with driving directions.
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Schilling, B. J., & Marxen, L. J. (2013). Visit NJ Farms: An Online Resource to Support Statewide Marketing of Agritourism. The Journal of Extension, 51(6), Article 30. https://doi.org/10.34068/joe.51.06.30