Four multi-session research-based programs were offered by two Extension specialist in one rural Missouri county. Eleven participants who came to multiple Extension programs could be called "repeat customers." Based on the total number of participants for all four programs, 25% could be deemed as repeat customers. Repeat customers had increased attendance and participation (attending at least 60% of the class sessions) as well as developed relationships with other participants. One key to keeping participants involved is to schedule future programs to begin shortly after the current program ends to keep engagement and excitement levels high.
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Bess, M. M., & Traub, S. M. (2013). Repeat Customer Success in Extension. The Journal of Extension, 51(6), Article 11. https://tigerprints.clemson.edu/joe/vol51/iss6/11