As health and wellness issues in the U.S. continue to rise, Extension workers are presented with an opportunity to use nontraditional methods to support public health. Farmers markets serve many goals, the most important of which revolves around individual and community health. They are among popular tools for supporting public health by making healthy food readily available, thus treating obesity and reinforcing the idea of good nutrition. The number of farmers markets in the U.S. continues to grow, and this steady increase demands that Extension, planning, and other policy professionals understand the various individual and public health goals they achieve.
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Parsons, M., & Morales, A. (2013). Increasing the Healthiness of Consumers Through Farmers Markets. The Journal of Extension, 51(4), Article 6. https://tigerprints.clemson.edu/joe/vol51/iss4/6