Article Title
The Media and the BP Oil Spill
Abstract
Extension personnel are frequently interviewed by the media in a relaxed atmosphere. Critical times lead to enhanced and major media attention, which requires the ability to speak calmly, quickly, concisely, and factually. Media requests will come from a variety of venues, and lengthy interviews will be reduced to a sound bite. Working with communications professionals is useful to better develop speaking skills, and their presence at major interviews can prove valuable.
This paper has been withdrawn.
