Many Extension programs are addressing the obesity issue through on-line physical activity programs. Using data from the Walk Georgia program at the University of Georgia Cooperative Extension, two regression analyses were conducted to determine the characteristics of those who under-utilize the program and what factors influence how effectively a county recruits participants. The results of the data analysis show that Extension must develop incentives to motivate those who participate less, such as women, minorities, and those with lower incomes and less education and enlist volunteers and other community leaders to recruit more participants.
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Kriesel, W., Crawley, C. C., & Bowie, M. (2013). Improving the Effectiveness of an Online Fitness Program: The Walk Georgia Experience. The Journal of Extension, 51(4), Article 33. https://tigerprints.clemson.edu/joe/vol51/iss4/33