Using commercial email services to segment email lists allows Extension to customize information according to clientele interests. Our email system has 42 segments, allowing us to be very specific in choosing who receives the information we send out. It also allows clientele to manage their information according to their needs. There are some challenges, such as not being able to send attachments, but overall these systems can makes delivery of information more efficient and effective, and less expensive than printed media.
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McGuire, A., & Hoheisel, G. (2013). Segmentation of Email Systems Benefits You and Your Clientele. The Journal of Extension, 51(4), Article 11. https://doi.org/10.34068/joe.51.04.11