A new program targeting "unengaged" woodland owners was pilot-tested then expanded throughout Wisconsin. Our purposes for this article are first, to share a successful program model for targeting "unengaged" woodland owners, and second, to illustrate the integral application of evaluation to program improvement and documenting impacts. We draw from multiple years of evaluation data, including session questionnaires and post-workshop surveys. Insights reinforce the value of studying intended audiences, integrating evaluation, and maintaining flexibility when delivering and evaluating programs.

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