Extension personnel are frequently interviewed by the media in a relaxed atmosphere. Critical times lead to enhanced and major media attention, which requires the ability to speak calmly, quickly, concisely, and factually. Media requests will come from a variety of venues, and lengthy interviews will be reduced to a sound bite. Working with communications professionals is useful to better develop speaking skills, and their presence at major interviews can prove valuable.
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Lampila, L. E., & Bankston, J. (2013). The Media and the BP Oil Spill. The Journal of Extension, 51(3), Article 13. https://tigerprints.clemson.edu/joe/vol51/iss3/13