Members of Generation Y have many positive attributes that make them attractive to Extension volunteer administrators as a potential source of labor. However, they think differently, have unique needs, require new management styles, and have less tolerance for unpleasant working conditions than previous generations. Additionally, they are engaged primarily through the use of technology. This article gives strategies for recruiting and managing this group of hard-working, self-assured, team-oriented, capable, and creative group of volunteers through technology and other means.
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Andrews, K. B., & Lockett, L. L. (2013). Improving Generation Y Volunteerism in Extension Programs. The Journal of Extension, 51(2), Article 6. https://doi.org/10.34068/joe.51.02.06