Publication download monitoring allows Extension professionals the ability to determine client interests. Downloads from a beef cattle Extension website were monitored from January 1, 2010 to September 1, 2011. Trends in Internet download monitoring of the MSUcares site were assessed. Basic beef cattle production publications were most downloaded. Beef cattle reproduction was identified as a key topic area of interest to website users. Popularity of Spanish language publications indicated an increased need for Spanish language translations Extension publications. This information provides a basis for developing future publications, trainings, and Web-based resources that are most in demand by clientele.

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