Mixed-Mode Surveys: A Strategy to Reduce Costs and Enhance Response Rates
Mixed-mode surveys present one opportunity for Extension to determine program outcomes at lower costs. In order to conduct a follow-up evaluation, we implemented a mixed-mode survey that relied on communication using the Web, postal mailings, and telephone calls. Using multiple modes conserved costs by reducing the number of postal mailings yet maintained an acceptable response rate (67.1%). The case presented here provides further evidence that using mixed-mode survey techniques provides Extension with a tool to conduct rigorous survey research while adapting to budget constraints.
Tobin, D., Thomson, J., Radhakrishna, R., & LaBorde, L. (2012). Mixed-Mode Surveys: A Strategy to Reduce Costs and Enhance Response Rates. The Journal of Extension, 50(6), Article 35. https://tigerprints.clemson.edu/joe/vol50/iss6/35