Extension educators can easily include technology in regular programming. Several Extension faculty conducted a survey to determine the overall effectiveness of a electronic newsletter (e-newsletter). Results indicated that this e-newsletter had a wide viral reach, provided strong local impact in terms of confidence and behavior changes, increased website traffic, and helped establish a strong web presence. This e-newsletter also helped increase programming requests and strengthen relationships with local legislators and other leaders. The implication is that e-newsletters are cost-effective, time-friendly, and relatively non-technical tools for expanding the reach of local Extension programs, and for reaching online audiences.
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Erickson, L., & Hansen, L. (2012). E-Newsletters: A Simple Way to Integrate Technology with Extension Programming. The Journal of Extension, 50(6), Article 32. https://doi.org/10.34068/joe.50.06.32