Extension educators can easily include technology in regular programming. Several Extension faculty conducted a survey to determine the overall effectiveness of a electronic newsletter (e-newsletter). Results indicated that this e-newsletter had a wide viral reach, provided strong local impact in terms of confidence and behavior changes, increased website traffic, and helped establish a strong web presence. This e-newsletter also helped increase programming requests and strengthen relationships with local legislators and other leaders. The implication is that e-newsletters are cost-effective, time-friendly, and relatively non-technical tools for expanding the reach of local Extension programs, and for reaching online audiences.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.