Extension educators must become creative to increase impact at a reduced cost. A blog from the Oklahoma State University viticulture and enology program through Wordpress engaged industry members about grape growing. The most views were during March and June, important months in the season. Off-season months (October through January) resulted in fewer readers. Views were consistent throughout the workweek, but declined during the weekend. A visual complement to a blog entry, such as a photo, may encourage readers to view content. Overall, the blog expand the reach of the Oklahoma viticulture and education program at no added expense.

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