Extension's Online Presence: Are Land-Grant Universities Promoting the Tripartite Mission?
Land-grant universities were established with a tripartite mission: education, research, and outreach through the Cooperative Extension Service. The purpose of the study reported here was to evaluate the online presence and technological adoptions of Extension on land-grant university, college of agriculture, and state Extension websites. Almost half of the university websites did not contain a direct link to Extension, and only 10% highlighted Extension services. Many state Extension websites had some form of social media, but only 45% had a link to eXtension. The results demonstrate the need to expand Extension's Internet presence, particularly on land-grant university websites.
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Arnold, S., Hill, A., Bailey, N., & Meyers, C. (2012). Extension's Online Presence: Are Land-Grant Universities Promoting the Tripartite Mission?. The Journal of Extension, 50(6), Article 17. https://tigerprints.clemson.edu/joe/vol50/iss6/17