For Extension's unbiased, research-based content to be found by people searching the Internet, it needs to be organized in a way conducive to the ranking criteria of a search engine. With proper web design and search engine optimization techniques, Extension's content can be found, recognized, and properly indexed by search engines and people. These techniques will improve the ranking of Extension websites on search engine result pages and drive added traffic to Extension's online content.
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Hill, P., Rader, H. B., & Hino, J. (2012). The Search for Extension: 7 Steps to Help People Find Research-Based Information on the Internet. The Journal of Extension, 50(6), Article 10. https://doi.org/10.34068/joe.50.06.10