A mail survey was used to determine the influence of Extension on team success of a milk quality improvement program for Wisconsin dairy producers. Producers who did not learn about Milk Money from Extension were less likely to complete the program and reported an increased bulk milk somatic cell count at the time of survey. Producers who did not use an Extension agent as the team leader were less likely to complete Milk Money compared to teams led by Extension agents. The impact of Extension on team success of Milk Money should be considered when creating new Extension programs.

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