Consumer-Centered Extension Education Website Increases Usage

Authors

Sarah L. Francis, Iowa State UniversityFollow
Peggy Martin, Iowa State UniversityFollow
Kristin Taylor, Iowa State University Extension and OutreachFollow

Volume

50

Issue

5

DOI

10.34068/joe.50.05.29

Abstract

Concern about young families' ability to cope with rising food prices resulted in creating Spend Smart. Eat Smart (SSES), a website focused on budget-friendly nutrition information for limited resource audiences (LRA). SSES was redesigned using LRAs needs and preferences to increase use by LRAs. SSES usage increased after it was revised to incorporate interactivity and more consumer-friendly design elements.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Francis, S. L., Martin, P., & Taylor, K. (2012). Consumer-Centered Extension Education Website Increases Usage. The Journal of Extension, 50(5), Article 29. https://doi.org/10.34068/joe.50.05.29