Content Appraisal as a Method for Measuring the Effectiveness & Usability of Online Content
Content appraisal is a simple, qualitative system to identify modifications to make website material more useful to clientele. This system provides a comprehensive evaluation of content, focuses on content strategy, identifies weaknesses, and provides recommendations for improvement. The criteria examined included knowledge level, interrelatedness, relevance, usability, actionability, and differentiation. HorseQuest, a pioneer Community of Practice (CoP) for eXtension, was the first to apply a content appraisal process in an attempt to document the efficacy and impact of their web content. This appraisal system can be effectively used by other groups to help improve a website's usefulness to clientele.
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Nadeau, J., Heidorn, N., Broady, N., & Whittle, J. (2012). Content Appraisal as a Method for Measuring the Effectiveness & Usability of Online Content. The Journal of Extension, 50(4), Article 29. https://tigerprints.clemson.edu/joe/vol50/iss4/29