YouTube users have access to the powerful data collection tool, Insight. Insight allows YouTube content producers to collect data about the number of online views, geographic location of viewers by country, the demographics of the viewers, how a video was discovered, and the attention span of the viewer while watching the video. This article reports on the viral capacity of a video over a 24- month period.
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Kinsey, J. (2012). Tracking Online Data with YouTube's Insight Tracking Tool. The Journal of Extension, 50(3), Article 67. https://tigerprints.clemson.edu/joe/vol50/iss3/67