Understanding one's community is essential for effective Extension programming across all program areas. The use of current and reliable demographic data is crucial for Extension to develop effective education and programming to track change and to uncover hidden community characteristics. We discuss what demographic data are, present examples of programming applications using demographic data and their importance for communities, and detail how to access demographic data.
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Curtis, K. J., Veroff, D., Rizzo, B., & Beaudoin, J. (2012). Making the Case for Demographic Data in Extension Programming. The Journal of Extension, 50(3), Article 66. https://tigerprints.clemson.edu/joe/vol50/iss3/66