Using Interesting Text to Communicate Complex Natural Resources Issues
The research reported here examined the strategy of using specificity, quotes, characters, and case studies to increase the interest level of informative text about using wood for energy. Focus groups were used to gain in-depth understanding of how citizens perceive information conveyed through this style of text. The text accomplished its goal of sharing information and encouraging future involvement, but themes expressed in the focus groups highlight the challenges of creating interesting materials on complex issues for citizens. This article explains these concerns of mistrust, bias, and misconceptions to help others overcome similar challenges.