The San Juan Ranch Horse Series (SJRHS) is a program that was implemented in rural Utah to help ranchers with a downward spiraling horse market, provide education about equine management, and economically benefit local communities. The SJRHS has been successful in all three components of its mission.
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Keyes, J. D. (2012). Increasing Income for Rangeland Cattle Ranchers: The San Juan Ranch Horse Series. The Journal of Extension, 50(2), Article 43. https://tigerprints.clemson.edu/joe/vol50/iss2/43